Project details: The Lexus × Laufey × Miles Davis campaign is a multi-platform brand collaboration that blends music, culture, live experience, and automotive design—all built around the 100th anniversary of jazz legend Miles Davis.

To celebrate what would have been Miles Davis’ 100th birthday, Lexus partnered with Amazon Music to create a cultural moment that bridges legacy and modern artistry. Featuring Grammy winning artist Laufey, the campaign reimagined the iconic track “Blue in Green” as an Amazon Music Original—bringing jazz to a new audience through contemporary storytelling.

Led end-to-end production across a multi-platform campaign spanning:

• Live event + global Twitch livestream

• Original music production (Amazon Music Original)

• Multi-day international shoots (London + Los Angeles)

• Full content ecosystem (broadcast, social, streaming, OOH)

Aligned stakeholders across Lexus, Amazon, Twitch, artist team, and production partners to deliver a seamless, high-impact launch.