Lexus 100 Miles x Laufey
A live concert event and activation was streamed globally on Twitch, where Laufey debuted her lyrical interpretation of “Blue In Green” a track created as a tribute to 100 years of Miles Davis’ musical legacy.
A custom landing page was designed to highlight all Lexus 100 Miles x Laufey campaign elements. which included a customizable interactive music generator.
To celebrate what would have been Miles Davis’ 100th birthday, Lexus partnered with Amazon Music to create a cultural moment that bridges legacy and modern artistry. Featuring Grammy winning artist Laufey, the campaign reimagined the iconic track “Blue in Green” as an Amazon Music Original track —bringing jazz to a new audience through contemporary storytelling.
The Lexus 100 Miles × Laufey campaign is a multi-platform brand collaboration that blends music, culture, live experience, and automotive design—all built around the 100th anniversary of jazz legend Miles Davis.
Live event + Twitch livestream
Full content ecosystem — Broadcast, VOD, digital, social, streaming, OOH
Original music production with 2 x Grammy award winning artist
Laufey’s lyrical version of Davis’ “Blue In Green” is now streaming exclusively on Amazon Music
Multi-day international shoots, London + Los Angeles
The performance live-stream exceeded Twitch benchmarks with 437,384 minutes watched (191% above average)
OOH Time Square Billboard in NYC